5 MORE reasons to use professional voice over talent for your videos

In our previous article, 5 Reasons to use professional voice over talent for your videos we discussed some of the benefits of hiring professional voice over talent. Here are several more.

YOUR AUDIENCE WILL RELATE, THEN ACT
Often it is easier to sell or convince your audience if they believe the narrator is just like them, rather than a lofty voice dictating the message. One of the most important benefits of using a professional voice over artist is that they know how to target and relate to your audience with their voice. Therefore, they can adapt and take on different tones so the listener is engaged and is compelled to pay attention to your message.

Many companies create videos with the goal of driving audiences to act in some manner. This may include purchasing goods or services. If you have a call to action in the script, your voice over actor will announce it clearly and concisely, no matter what kind of video you’re producing.

BECOMING A PART OF YOUR TEAM
The benefit of using a professional voice over talent is that they are not off doing other jobs and just performing voice over tasks on the side. Depending upon their workload, they can tell you when to expect your voice track to be done. In other words, this allows you to build a long-term relationship with someone who will be identified with your brand. Also, they will consistently provide you with the voice over tracks you need in a timely manner.

CONSISTENCY REGARDLESS OF LENGTH AND COMPLEXITY
Long form narration is the hardest kind of voice over talent. Having a non-professional talk on and on for several minutes can be a brutal experience for your audience. They are trained to speak in a way that elucidates and intrigues not just dole out information.

HARNESSING SEO TO MAXIMIZE ROI
Google automatically ranks videos higher than any other type of content or even websites. For example, with proper keywords and tags, any video can appear high in search results. But Google’s algorithm also judges content for quality, so professional videos will rank even better. If you want the highest return on investment for the money you have spent producing videos, it pays to use professional voice talent.

NO TIME OR MONEY WASTED
Of course you need to pay for any professionals services, but a seasoned voice over artist is expert at getting the job done right, the first time and quickly. A professional who works full time on voice-overs will have incentive to complete your job quickly. In other words, with fewer do-overs than you might get with an amateur.