5 Reasons to use professional voice over talent for your videos

By now it should be clear to everyone that video is critical for the success of nearly every business or organization, especially online. Video gets exponentially more engagement than any other form of content. This is preferred by mobile device users above all else. Videos also rank higher in search engine results than any other form of content.

By now it should be clear to everyone that video is critical for the success of nearly every business or organization, especially online. Video gets exponentially more engagement than any other form of content. This is preferred by mobile device users above all else. Videos also rank higher in search engine results than any other form of content.

There are many benefits to investing in the best voice over artist you can afford.

EXPERIENCE CREATES A BETTER EXPERIENCE
While it may be tempting to use your nephew because he has such a lovely voice, there are many compelling reasons to hire a professional voice over artist. Pros have worked many years, have had to build a reputation, and therefore will be able to provide testimonials from previous clients attesting to the quality of their work. You will dealing with someone who has completed many types of voice over tasks over the years. Therefore, you will save time because they will need much less direction from you.

SOUND QUALITY ELEVATES YOUR VIDEO
How many times have you watched a video, perhaps on YouTube, where the sound was unclear and grainy or the volume prevented you from hearing the video at all? A professional voice over artist has a studio and the right equipment to create sound that is crystal clear. There will be no distracting static. This adds value and quality to the visuals you are presenting, and keeps the audience engaged.

A RANGE OF VERSATILITY
Videos can have different purposes as well as different audiences. You may want to educate and inform, in which case you want a serious voice performing the narration. Or your objective may be to entertain people, and that calls for a lighter, more familiar tone. Whatever your goals are, an experienced voice over artist has no doubt performed similar work before. They have the talent to hit the right notes on the first try.

CONVEYING A MESSAGE WITH CREDIBILITY
If you listen carefully to the people reporting the news in the media, you will note that their voices exude confidence and they sound as though they really know what they are talking about. A voice over is never tentative or confused, and they inspire trust merely by the way they deliver the message. This is exactly what you will get with good voice over talent. They will convey the information in your video in such a way as to create a sense that they can be trusted and that your message is credible.

THE VOICE OF YOUR BRAND
When you use the same voice over artist consistently your videos become recognizable immediately, regardless of the subject. Think Ving Rhames declaring, we’ve got the meat for Arby’s, or Josh Lucas for Home Depot. Big brands pay big bucks for celebrities to represent their brands in this way, but any business can mimic that tactic to create a consistent sounding message. Your voice over artist becomes a part of your overall company branding, which is why you need to choose your talent carefully.